At last. Chilled meals that stay fresh for 16 days.
Well, somebody had to step up to the plate.
Until now, you’ve been used to ready meals with disappointing sell-by dates and equally unappetising sell-through rates. These short-dated products have left both consumers and retailers feeling short changed, with up to 25% wastage. But not any more.
Our delicious new meals stay freshly chilled for not just 8 days, 10 days, or even 12 days, but a remarkable 16 days. Dramatically reducing wastage while transforming sell-through. First on the shelves in our tasty, game-changing new Bistro Express range are our tempting new Spaghetti Bolognese and Butter Chicken dishes, with Chicken Madras, Chicken Tikka Masala and Sweet and Sour Chicken soon to follow.